There is no point in having a site if it can’t be seen by the world.
Search engine optimisation, social media marketing and link building are the most important parts of your website.

We offer a wide range of integrated SEO campaigns from a soft start up to intensive national campaigns.

SEO (or search engine optimisation) is a longer term fix than PPC. If you run a successful SEO campaign on your website, it will mean your site will rise up Google's rankings 'naturally'. Natural rankings mean people will find your website on the first page of Google.
 
As opposed to PPC, when someone finds your site, and clicks on it, you will never pay a penny!
 
SEO involves more investment 'upfront' but will generally be a better investment long term, as once the site is ranking, it will enjoy 'free' clicks forever.
 
PPC (or pay per click) is the fastest way for the world to find your website. If you have just had your website designed and built, it may take some time to get to onto the first page of Google 'naturally'. There is a quick fix - PPC (or Pay Per Click) advertising.

PPC involves placing an 'ad' in google. Whenever someone clicks on your 'ad' you pay. Depending on how competitive your niche is, the cost of these clicks will vary. Anywhere from 5p, up to £10. So you need to make sure your website converts clicks into customers, otherwise you will waste a lot of money.

Link Building is an essential ingredient in ranking your website highly on the major search engines. Links are vital in order for a well optimised website to feature strongly in the natural listings of the major search engines.

Links are highly important as it gives the search engine spiders different ways of crawling your website. Most importantly you have to make sure you acquire backward links from relevant websites when proceeding with your search engine optimisation campaign.