Internet marketing ties together the creative and technical aspects of the Internet. It manages and co-ordinates the placement of media along many different stages of the customer engagement cycle through search engine marketing, search engine optimisation, email marketing, mobile advertising and Web 2.0 strategies.
Brightshore Media offers a full range of internet marketing services. Our strengths include consulting, strategy and management for all potential e-marketing initiatives such as advertising, electronic newsletters and flyers, e-mail blasts, blogs, search engine optimisation and online publicity.
It is vital that these initiatives integrate well with your more conventional marketing strategy and that they are effective within your multi-channel plan.
There are 3 important steps in establishing an online integrated marketing and communications program:
1. Tailor your web strategy to fit in with your overall business plan
2. Identify which online marketing strategies are best for your business
3. Establish realistic timelines when you can expect to see results.
Online PR is a way of broadcasting your website, products and service offerings and should form a significant part of your SEO campaign. The inbound links generated from distributed articles will help Google put your website on the map.
We can write bespoke content to spread the news about your company, while increasing your website’s visibility and visitor traffic!